5 AI Insights That Will Change How You Think About Marketing

Lessons from the NoBS creative agency owners' retreat

Last week, I found myself in Brooklyn at the NO BS Agency Mastery Retreat, surrounded by a room full of smart, successful creative agency owners. As the resident "AI person" in the room, I became a magnet for fascinating conversations about how people are really using these tools in their businesses.

These weren't theoretical discussions about AI's potential or ethical considerations or AGI (although I could geek out on those anytime!). These were real stories from entrepreneurs who wanted to share with me how they’re actively using AI… to improve their workflows, break through mental blocks, and positioning themselves for a fundamentally different marketing landscape.

And what I found was that some of the simplest techniques are creating the most profound changes.

If you're wondering whether you're using AI to its full potential (or if you're still treating it like a fancy search engine) these five insights will shift how you think about marketing, content creation, and the future of b…