You Don’t Need More Content. You Need to Use the Gems You've Already Made.

A smarter, more sustainable way to scale your voice and stay visible, without creating from scratch every time.

The pressure to create more is relentless. More posts. More stories. More reels. More value.

And somehow, also, more personality, more originality, more you.

It’s exhausting. Not because you don’t have the ideas, but because the systems around you are built on the assumption that your energy is infinite. That you can keep producing at the pace of a full-service content agency, while also running your business, serving your clients, and managing everything else.

But here’s what I know to be true:
Most women I work with aren’t lacking content. They’re drowning in it. Blog posts, podcast episodes, old newsletters, voice notes from the car.
They’re just not reusing it.

Not because they’re lazy. Because they think they’re supposed to reinvent the wheel every week. Because no one taught them how to work with AI in a way that’s precise, aligned, and deeply personal.

So that’s what this is: a content repurposing method for extracting the full value out of the work you’ve already done, and using AI to make it sustainable.

This is how I repurpose one piece of content (most of the time, for me, it’s my podcast) into a full month of content across Instagram, LinkedIn, and my newsletter. It usually takes about two hours. And no, it doesn’t sound like a bot.

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Listen to this as a podcast episode:

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It starts with clarity.

Before I prompt anything, I define three things:

1. What the original content is.
   A transcript. A blog post. A really good client email. Doesn’t matter. But it has to have substance… something I actually want to be known for.

2. Who the content is for.
   LinkedIn Erika talks to a slightly different version of my audience than Instagram Erika. That nuance matters.

3. How I sound.
   I use a 30-word voice description that I’ve trained across tools. It keeps things consistent without getting robotic.

Then I feed it into Claude (or whatever Ai tool I’m jamming with that week) with a prompt that’s specific, intentional, and rooted in a framework I call the CROWN Method.

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The CROWN Method: Prompting for Flawless Results Every Time

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Context. Role. Outcome. Warnings. Next questions.

I tell Claude exactly what we’re doing, who it’s for, and what I want. I give it a role (usually “10+ years of social media strategy experience”). I define the outcome (20 repurposed content angles). I list my non-negotiables (no clichés, no emojis, no fluff). And then – this part matters – I ask it to ask me three clarifying questions before it writes anything.

That’s when things start to feel less like prompting a tool and more like working with a junior strategist.

The first draft is never the final product.

I don’t use everything it gives me. I copy the good ideas into a separate doc, delete the ones that feel off, and give the Ai feedback like I would to a real assistant:

“This is strong because it’s specific.”
“This one doesn’t sound like me, and here’s why.”
“These feel repetitive. Try a new angle.”

Then I ask for more. Claude gets sharper with every round.

Once I’ve got 10 solid ideas, I expand them. Not into posts yet… just notes. Extra context. Personal examples. Things I didn’t say the first time around but would add now. This is where the human voice sharpens the edges of the AI’s structure.

Then I go back to Claude and say:

Here are the 10 ideas. I want four to become LinkedIn posts, and 10 to become Instagram posts (mix of reels and carousels). Help me assign them, then outline them.

And then – only after that – I start writing.

When the posts are drafted, I edit them lightly. Sometimes just for rhythm. Sometimes I rewrite entire chunks. But I never copy-paste and post. And because I gave it so much context up front, editing feels like refining, not redoing.

I even ask for visuals. Claude will give me ideas for carousels, reel formats, even B-roll suggestions if I don’t want to be on camera.

At this point, I’ve got a working calendar. A month of content. And none of it started from zero.

The fear I hear most often is this:
“Won’t I sound repetitive?”

Maybe. But that’s not a bad thing.

Repetition is how you get remembered.
It’s how ideas stick. It’s how your voice becomes recognizable in a sea of noise.

The idea that your audience is seeing everything you post is a lie the algorithm told you. If they remember one strong message from six variations, that’s a win.

Also: you’re not just reposting. You’re reframing. You’re evolving the thought. You’re building layers.

You already said the smart thing. Now say it again, better. Say it somewhere else. Say it in a format that meets your people where they are.

Content repurposing isn’t lazy. It’s about reclaiming your energy and your time. And that’s a badass CEO move.

You get to decide what your voice sounds like. You get to choose how visible you want to be, and how sustainable you want that visibility to feel.

If you’re a paying member of AI Queens Society here on Substack, you can find the CROWN Method worksheet on that post, or down below (for paying members only).

You don’t need to create more to be seen.

You just need a content repurposing system that respects your brilliance, and makes what you already made work harder for you.

👑
Erika